Germany & China in Amsterdam
08.02.2011: Designed in Germany – Manufactured in China. At the ISE in Amsterdam, we proved
just how well the cooperation between Germany and China works, even when it comes to LED
display systems. How? With an intercultural trade fair booth.
Together with our Chinese partner Retop, we showcased some seriously impressive technology
which focuses on providing real, practicable solutions. The latter is a must nowadays, as the
challenges faced by our customers are growing all the time: Viewers' expectations are increasing,
while budgets are being cut right, left and centre. Furthermore, today's technology should also
take into account what will be possible tomorrow – forward-looking development is therefore key,
as is real quality and value for money.
And these are three commitments that S[quadrat] delivers on for its customers, particularly with
the products it has developed in-house. Visitors to our booth were especially interested in projects
that have been implemented using our SX[Master] - SX[Drive] - SX[Control] systems. We also
relished the numerous conversations with customers from all corners of the globe. We are delighted
to have established so many new contacts and to have met with existing customers who visited our
booth and saw our new corporate design.
Our brand-new look, developed by the Brockschmidt advertising agency, received positive reviews
all round – a real success. We can hardly wait to show off our new corporate design again in April,
this time at the PALME 2011 in Dubai.